Générateur et Optimiseur de Prompts IA

AI Prompts for Marketing Teams

Marketing teams use AI daily for content, campaigns and analysis. Structured prompts make the difference between generic output and copy you can ship.

Email marketing prompts

Effective prompts for subject lines, welcome emails, re-engagement campaigns and promotional sequences. Use these structured templates to get past generic AI output and into copy that converts.

You are an experienced email marketer.
Write a promotional email for [PRODUCT/SERVICE] targeting [AUDIENCE].
Context: [CAMPAIGN_CONTEXT].
Format: subject line + preheader + body (max 150 words) + CTA button text.
Tone: friendly and direct.

You are a conversion copywriter.
Write 5 subject line variations for a re-engagement campaign.
Product: [PRODUCT]. Reason for re-engagement: [REASON].
Format: 5 subject lines, max 50 chars each, with A/B testing notes.
Tone: personal, curious.

You are an email strategist.
Write a welcome email for new newsletter subscribers about [TOPIC].
Format: short intro + 3 bullet points covering what they can expect + closing CTA.
Tone: warm and professional.

Social media content prompts

LinkedIn posts, content calendars and thought leadership for B2B audiences. These prompts help you write content that stops the scroll without sounding like a corporate brochure.

You are a B2B LinkedIn content specialist.
Write a LinkedIn post about [TOPIC] for a [JOB_TITLE] at an SMB company.
Format: hook (first 2 lines), body (max 150 words), 3-5 relevant hashtags.
Tone: professional but personal, no corporate jargon.

You are a social media manager.
Build a one-week content calendar for [BUSINESS_TYPE] on [PLATFORM].
Theme of the week: [THEME].
Format: table with day, content type, hook, call-to-action.
Tone: aligned with audience.

You are a copywriter specialised in thought leadership.
Write a LinkedIn carousel post (8 slides) about [TOPIC].
Slide 1: striking statement. Slides 2-7: one insight per slide. Slide 8: CTA.
Tone: direct, opinionated, fact-based.

Marketing strategy prompts

Go-to-market plans, competitor analyses and positioning documents. Use these prompts when you need strategic thinking, not just copy.

You are a senior marketing strategist.
Write a go-to-market strategy summary for [PRODUCT/SERVICE] aimed at [TARGET_MARKET].
Format: audience → value proposition → channels → KPIs → first 90 days.
Tone: strategic, decision-ready.

You are a market analyst.
Analyse the marketing position of [BRAND/PRODUCT] versus [COMPETITOR].
Format: SWOT table + 3 concrete recommendations.
Tone: objective, analytical.

SEO and blog prompts

Outline blog posts, write meta descriptions and structure pillar content. Combine these prompts with your keyword research for content that ranks.

You are an SEO content strategist.
Write a blog outline for the keyword [KEYWORD], targeting [AUDIENCE].
Format: H1 + meta description (max 160 chars) + 5-7 H2 sections with bullet points + FAQ section (3 questions).
Tone: helpful, expert, EEAT-aligned.

AI Prompts for HR Professionals

HR professionals use AI for job descriptions, interview questions and onboarding documents. The right prompt determines whether the output is usable or generic boilerplate.

Job description prompts

Inclusive, concrete job postings without buzzwords. Use these prompts to write listings that attract the right candidates and filter out the wrong ones.

You are an experienced HR recruiter.
Write a job description for the role of [JOB_TITLE] at [COMPANY_TYPE].
Context: team of [SIZE], [PARTTIME/FULLTIME], location [LOCATION].
Format: role overview + what we offer + ideal profile + application instructions.
Tone: inclusive, concrete, no buzzwords.

Interview question prompts

Behavioural and situational questions tailored to the role. These prompts help you assess competencies, not just charisma.

You are an HR business partner.
Generate 10 interview questions for the role of [JOB_TITLE].
Focus areas: [COMPETENCIES_OR_SKILLS].
Format: 5 behavioural questions (STAR method) + 5 situational questions.
Tone: open, non-leading.

Onboarding prompts

Welcome documents, week-1 plans and 30-60-90 day frameworks. Get new hires productive faster.

You are an HR onboarding specialist.
Build a 30-60-90 day plan for a new [JOB_TITLE] joining [TEAM].
Format: 3 phases, each with: goals + key deliverables + check-in questions.
Tone: clear, structured, encouraging.

Performance review prompts

Constructive, honest performance review notes that motivate without sugar-coating.

You are a manager preparing for a performance review.
Write notes for a review meeting with [ROLE].
Context: strong points are [POINTS], development areas are [POINTS].
Format: opening + retrospective + development priorities + next-year goals + close.
Tone: constructive, honest, motivating.

AI Prompts per platform — what works best where?

Not every AI responds the same way to the same prompt. Here is what you need to know per platform to get the best results.

Best ChatGPT prompts

ChatGPT (GPT-4o, GPT-5) responds well to direct task instructions with explicit formatting. Always lead with a role and specify output length.

What works:explicit role at the start, format in bullets, length specifications (“max 150 words”), system-prompt style with numbered instructions.

What does not work: vague questions without context, expecting GPT to understand your situation without you describing it.

You are an experienced B2B copywriter with 10 years of SaaS experience.

Task: Write a LinkedIn post about the importance of GDPR-compliant AI for European SMBs.

Requirements:
- Length: 150-200 words
- Open with a striking statement (no question)
- Use concrete numbers or facts
- Close with a subtle call-to-action
- No hashtags in the body (add them as a comment)
- Tone: authoritative but accessible

Best Claude prompts

Claude (Anthropic) excels at long-context tasks, nuance and structured analysis. Claude responds particularly well to explicit role descriptions and detailed context.

What works: extended context (Claude handles it better than other models), XML tags for structure, asking for multiple perspectives, long-document analysis.

<role>You are a senior legal advisor specialised in European privacy law (GDPR).</role>

<task>Analyse the following privacy policy and identify potential issues.</task>

<context>
Subject: a Dutch SMB (B2B) with 25 employees.
Policy: [PASTE_TEXT_HERE]
</context>

<output_format>
1. Summary (3 sentences)
2. Issues (numbered list, each with: problem + risk + recommendation)
3. Prioritisation (which issues are urgent?)
</output_format>

Best Gemini prompts

Google Gemini responds well to prompts with concrete examples. Always provide a sample of what you want — Gemini learns better from “few-shot” examples than from abstract instructions.

What works: giving examples of desired output, integration with Google Workspace (Docs, Sheets, Gmail) via Gemini for Workspace, multi-modal tasks combining text with images or data.

Here is an example of the tone-of-voice I want:
"[EXAMPLE_TEXT]"

Now write a similar piece about [TOPIC] for [AUDIENCE].
Make sure the tone, length and structure match the example.

Best Microsoft Copilot prompts

Microsoft Copilot integrates deeply with Word, Excel, PowerPoint and Outlook. The strength is referencing existing documents and files.

Summarise this document in 5 bullet points for [AUDIENCE].
Rewrite section 3 in a more formal tone.
Add an executive summary based on the document content.

Analyse the data in columns B and C and identify trends.
Create a chart of monthly revenue growth.
Which product category has the highest margin? Explain why.

Write a reply to this email in a friendly but professional tone.
Summarise this email thread in 3 bullet points.
Create a meeting agenda based on the discussion in this email.

Best Mistral prompts

Mistral AI is the leading European AI model — built in Paris, hosted in the EU, designed for European business contexts. For organisations that want GDPR-compliant AI, Mistral is the logical choice.

Mistral responds well to direct, business-like task instructions, multilingual content (NL, DE, FR, ES, IT), legal and compliance-related tasks, and financial analysis.

You are a compliance officer specialised in the EU AI Act and GDPR.

Write an internal memo about the obligations [COMPANY_TYPE] has under the EU AI Act.
Focus on: risk classes, documentation requirements and supervisory authorities.
Format: memo with date, to/from, summary, obligations per category.
Tone: legally accurate, accessible to non-lawyers.